Custom scratch-off postcards and direct mailers
Scratch-off postcards are direct mail pieces with a scratch panel that hides the offer until the recipient reveals it. Mr. Scratch Off prints them in 4 x 6 in and 6 x 9 in postcard sizes with a silver, gold or full-color reveal, from 250 cards online, in 7 to 10 business days after proof approval.
Give the mailbox a reason to stop the sort.
A coupon shows its value in the first half second, which is when most mail gets sorted into keep or recycle. A scratch-off postcard holds the offer back until the recipient scratches, so the piece gets handled instead of skimmed. We print postcards and mailers for retail offers, restaurant win-backs, dealership service drives, real estate farming and event invitations, packed for you or for your mail house.
The scratch panel gives recipients a reason to stop and engage.
The hidden offer creates a natural opening for outreach and follow-up.
Add a QR code, personalized offer, or clear next step that moves the recipient toward contact.
The offer stays hidden until the recipient acts.
Most mail is sorted in seconds. A scratch panel delays the answer, and that delay is attention: the recipient has to pick the card up and scratch it to learn what they received. The offer travels with the card, so redemption is simple to track at the counter or online.
- 01Standard postcard sizes
The Medium 4 x 6 in card matches the standard First-Class postcard trim. The Large 6 x 9 in card gives the offer more room in the mailbox. Custom sizes run from 2 x 2 in to 8.5 x 11 in.
- 02Silver, gold or full-color reveal
Classic silver or gold reads as a scratch-off from arm's length and keeps the per-piece cost low on large runs. A full-color reveal suits a payoff that needs to be a photo or a product shot.
- 03A unique code on every card
Variable data printing puts a different code, offer or name on each card in one press run, so redemptions can be tracked by list segment.
- 04Stock that handles the mail
Standard cards print on 12pt C2S, which handles the mail stream well. 280gsm blue-core security stock is available when the reveal must not show through under a bright light.
From mailing list to mail house.
We build the card around the mailing: the list segment, the offer, the size that fits your postage plan, and how the cards reach your mailing partner.
- 01Step 01Share the list plan
Tell us how many pieces you plan to mail and whether the run is one drop or several segments. Quantity sets the price tier.
- 02Step 02Choose the offer
A discount, a free item, a prize tier, or an event invitation. Every reveal should resolve to something, including the tier most people land on.
- 03Step 03Pick size and reveal
Medium 4 x 6 in for the standard postcard trim or Large 6 x 9 in for more presence, with a silver, gold, or full-color scratch panel.
- 04Step 04Approve and ship
You approve a free digital proof before anything prints. Cards then ship bulk-packed to you or to your mail house.
Postcards built to be scratched.
Strong mailer layouts keep the headline, the scratch panel, and the redemption instructions in a clear order, with the address side left clean.
A coupon answers the question in half a second. A scratch panel makes the recipient ask it.
The standard postcard format.
The Medium Classic card is 4 x 6 in, the standard postcard trim, with a silver or gold panel that reads as a scratch-off at a glance and stays economical on large runs.
Frequently asked questions
Other teams we print for.
Same presses, different playbook. Pick a neighboring industry to see how they use scratch-off in the field.
Real Estate
Real estate agents use custom scratch-off cards as door hangers, just-sold postcards, and open-house giveaways becaus…
Restaurants & Cafés
Restaurants use custom scratch-off cards to drive repeat visits, lift average check size, and gamify limited-time off…
Nonprofits & Fundraising
Scratch-off fundraiser cards are free to supporters and every gift is voluntary. Volunteers ask supporters to 'scratc…
Planning a postcard or mailer campaign?
Send the quantity, size, and offer. We’ll recommend the card format and reveal type and return a price.