Scratch-off cards for retail stores and e-commerce brands
Retail stores and e-commerce brands use custom scratch-off cards as packaging inserts, checkout handouts, and loyalty signup incentives. The reveal turns a flat discount into a moment customers open, keep, and redeem, which lifts repeat purchase and email or SMS opt-in rates.
Turn one purchase into the next one.
A coupon code in an email gets skipped. A scratch-off card in the bag or the shipping box gets opened. Retail and DTC brands use scratch-offs for unboxing inserts, second-purchase offers, loyalty and SMS signups, store openings, and seasonal promos, with prize odds and redemption terms controlled before a single card prints.
A reward tucked into the bag or box gives a one-time buyer a specific, dated reason to order again.
Gate the reveal behind a loyalty signup, QR scan, or SMS opt-in so every card adds a contact you can market to.
Weighted prize levels, printed odds, and expiration terms let you headline a big reward without discounting every order.
A card in the box gets opened. A code in an email gets ignored.
Retail and e-commerce offers compete with a full inbox and a full feed. A scratch-off arrives with the product, survives the unboxing, and asks for one small action before it reveals the reward, which is exactly why it gets redeemed more often than a flat percentage off.
- 01Packaging inserts
'Scratch for your next-order reward' rides free inside the box and pulls one-time buyers back for a second purchase.
- 02Checkout handouts
Turn every in-store transaction into a reason to return: front-desk and bag-stuffer sizes stack easily at the register.
- 03Loyalty & SMS signups
Gate the reveal behind a signup or QR scan to grow your list with a real incentive instead of a plain 10%-off popup.
- 04Margin-safe prize mixes
Weighted prize levels, printed odds, and redemption terms keep a grand-prize headline affordable at volume.
From promo goal to packaging insert.
We start with the behavior you want repeated, then build the prize mix around it.
- 01Step 01Pick the action
Second purchase, loyalty enrollment, SMS or email opt-in, review request, app download, or an in-store visit.
- 02Step 02Set the prize mix
Weighted reward tiers, printed odds, expiration dates, and redemption terms sized to your average order value.
- 03Step 03Add per-card data
Unique discount codes, QR links, or loyalty IDs print under the panel so every redemption is traceable.
- 04Step 04Ship where it's used
Split-packed for your 3PL, warehouse insert line, individual store locations, or a single fulfillment center.
Retail and DTC cards built to be redeemed.
The strongest retail scratch-offs read fast: brand up top, one clear reward, one clear way to claim it, and terms that hold up.
Retail scratch-offs work because the customer is already holding the product they liked.
The format for inserts and counter handouts.
Full-color reveal cards carry product photography, brand color, and legal terms in a size that drops into a shipping box, shopping bag, or register stack.
Frequently asked questions
Other teams we print for.
Same presses, different playbook. Pick a neighboring industry to see how they use scratch-off in the field.
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Restaurants & Cafés
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Nonprofits & Fundraising
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Planning a retail promo or packaging insert run?
Send your order volume, average order value, and the reward you want to offer. We’ll recommend a prize mix and card plan that protects margin.