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Scratch-off cards for trade shows and conferences

Scratch-off cards for trade shows and conferences

Trade show and conference exhibitors use custom scratch-off cards to drive booth traffic and capture leads. Attendees have to scratch at your table to reveal a prize, which buys your team a conversation that a static giveaway never earns.

Quick Facts
Minimum order
250
cards
Turnaround
7-10
days
Printed in
USA
Orlando, FL
Best for
Booth
Traffic
Conversation starter
People stop because the card asks them to act.
Lead qualification
Prizes can map to demo or scan actions.
Sponsor visibility
Welcome bags, booths, and follow-ups.
Show-date focused
Proofing works backward from move-in.
Why it works

Give attendees a reason to stop, scratch, and talk.

The trade-show booth with the scratch-off card has the line. We print branded scratch-off cards for expo booths, conference welcome bags, and post-event thank-you mailers, with prize legends designed to qualify leads (bigger prizes hidden behind demo requests, smaller prizes on general attendance).

Stops booth traffic

The scratch interaction gives attendees a clear reason to pause instead of walking past.

Qualifies the conversation

Use the reveal to connect prizes, demos, or offers to a quick question, scan, or lead form.

Extends the follow-up

Include a post-show offer, meeting incentive, or QR code that keeps the conversation going after the event.

The physical edge

The scratch moment creates permission for a sales conversation.

Instead of shouting across the aisle, your team offers a small reveal. The attendee steps in, scratches, and gives your staff a natural opening to qualify interest.

  1. 01
    Booth traffic drivers

    Attendees line up to scratch a card at your booth, measurably more effective than a static candy bowl.

  2. 02
    Lead-qualification prizes

    Best prizes only unlock after a demo or badge scan; consolation prizes go to all comers.

  3. 03
    Welcome-bag drops

    Sponsor-branded scratch cards in the conference welcome bag drive booth visits on day one.

  4. 04
    Post-event thank-yous

    Follow up with attendees via mailed scratch cards, meeting-request prizes drive Q2/Q3 pipeline.

The playbook

From show objective to booth-ready giveaway.

We design around the action you want: scans, demos, meetings, app downloads, sponsor visits, or post-show replies.

  1. 01
    Step 01
    Decide what unlocks the scratch

    A badge scan, a demo booking, a short quiz, or just walking up: pick the action worth rewarding.

  2. 02
    Step 02
    Set the prizes

    A handful of high-value wins mixed with easy giveaways, so booth staff can move traffic without a bottleneck.

  3. 03
    Step 03
    Add the show details

    Booth number, dates, sponsor marks, QR to your demo page, and any follow-up copy all get proofed together.

  4. 04
    Step 04
    Ship where the show ships

    Direct to your office, the advance warehouse, your hotel, or the booth builder, whichever is easiest.

"

The scratch-off changes the booth question from 'want a brochure?' to 'want to see what you won?'

Event lead capture
Recommended format

The show-floor favorite.

Recommended
Best-fit product
Small Full-Color Scratch-Off Card

Small full-color cards are easy to carry, scan, and hand out at scale without taking over booth storage.

Frequently asked

Frequently asked questions

Ready when you are

Getting ready for an expo or conference?

Send the show date, booth goal, and prize idea. We’ll recommend quantity, prize structure, and shipping timing.