Glossary: compliance
No purchase necessary
AQuick answer
The alternative-entry method that lets people enter a sweepstakes-style promotion without a purchase. Requirements vary by state.
U.S. sweepstakes promotions generally require a way for participants to enter without making a purchase. Otherwise, the promotion may be classified as a lottery, which is regulated as gambling. “No purchase necessary” language and an AMOE (alternative method of entry) help distinguish promotional scratch-off campaigns from illegal lotteries. Requirements vary by state and by promotion, and some projects may require review by a qualified sweepstakes attorney. Customers are responsible for confirming compliance with all applicable laws and regulations.