Glossary: compliance
Sweepstakes
AQuick answer
A promotion where prizes are awarded by chance to entrants who need not pay to enter.
A sweepstakes is a promotion with prizes awarded by chance and no purchase required to enter. Scratch-off cards with grand prizes are sweepstakes; scratch cards where 'every card wins' something are typically coupons. The legal treatment differs: sweepstakes require official rules; coupons do not.