Glossary: printing
Variable-data printing (VDP)
AQuick answer
Digital-print technology that swaps content card-to-card in one press run: names, codes, addresses.
Variable-data printing (VDP) prints unique content on each card in a single press run: recipient name, unique redemption code, mailing address, custom prize. Enables personalized direct-mail and unique-code tracking without the cost of multiple print runs.